Coming into WHR, I wanted to give them a clear outline of my vision and a proper audit of their existing channel so we could begin to build out a more stable brand voice. Through a simple, clear pitch deck, I walked them through the sounds, textures, tone and imagery I envisioned for WHR.
Once we refined our new direction, I began creating visuals and reels designed to captivate while aligning with the WHR storyline. I loved taking ordinary pictures and videos, and finding new ways to infuse nostalgia and mystery into them. Our graphics stood out, emphasizing the Airbnb features that became integral to the overall experience.
Our reels became the first mystery for new guests to discover, consistently enriching the WHR universe. The music and sounds were included in the house playlist, while the textures and overlays created a nostalgic atmosphere, making our channel feel like a treasured relic of the past, yet still vibrant and captivating.
Beyond content creation and social media management, I took charge of our influencer partnerships, successfully broadening our influencer outreach. I established internal systems with drafted contracts and deliverables, and launched WHR's influencer program, which facilitates collaborations in exchange for 40 raw photos, 40 raw videos, and one edited main grid reel. Our most successful collaboration has achieved over 10.5K likes with an influencer boasting more than 140K followers.
